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Netflix paid Beyoncé a massive sum for her NFL halftime performance: Details


Netflix paid Beyoncé a massive sum for NFL halftime performance: Details

Star-studded lineup

Beyonce put up a star-studded half-time show during the Baltimore Ravens vs Houston Texans Christmas game on Wednesday. The 32-time Grammy winner brought her daughter, Blue Ivy, as well as musical guests Post Malone and Shaboozey to the stage. Highlights of the performance included tracks from her latest album, Cowboy Carter, with songs like “Ya Ya,” “My House,” and “16 Carriages.”

Beyoncé then started off with a cover of The Beatles’ ‘Blackbird’. Her setlist included ‘Ya Ya’ and ‘My House’, followed by ‘Riverdance’. She teamed up with Shaboozey for ‘Sweet ★ Honey ★ Buckiin’ and Post Malone for ‘Levii’s Jeans’.

Grand entrance and stunning setlist

Beyoncé kicked off her performance with a pre-recorded sequence of riding a white horse through NRG Stadium’s tunnels, followed by live renditions that wowed the audience. The show also featured innovative visuals and choreography that reflected the themes of her latest album.

Netflix’s partnership

The halftime show marks the second installment of Beyoncé’s $60 million deal with Netflix, which began with her 2019 concert film documentary Homecoming. Industry insiders speculate that this halftime performance alone earned her $20 million, aligning with the scale of her Netflix agreement.

Returning to her roots

The Christmas game was another opportunity for Beyoncé to perform in her hometown of Houston. She previously sang the national anthem at Super Bowl XXXVIII in Houston and headlined the halftime show for Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans.

The BeyHive reacts

Fans flooded social media with praise, declaring the performance as one of Beyoncé’s most memorable to date. Videos of her performance quickly went viral, with hashtags like #BeyonceHalftime trending worldwide.



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