Florida Governor Ron DeSantis‘ high-profile presidential campaign has hit a major snag as his primary super PAC, Never Back Down, abruptly cancels its remaining ads in key states, totaling a hefty $2.5 million. This unexpected move comes just weeks before the pivotal voting period, signaling potential discord within DeSantis’ support network and a potential shift in power dynamics.
Ron DeSantis’ Leading PAC Pulls the Plug on Crucial Campaign Ads (Photo: Getty Images)
Never Back Down and Fight Right Face Off
The decision to halt ad placements in Iowa and New Hampshire, pivotal states in the presidential primaries, is seemingly attributed to a divide in responsibilities between two prominent pro-DeSantis PACs, Never Back Down and Fight Right.
While Fight Right is poised to oversee future TV ad spending, Never Back Down appears set to focus on its field operation. The narrative of division, however, belies the potential undercurrents of contention and messaging disputes.
Previously, the primary super PAC championing DeSantis‘ ambitions was the foremost spender across all campaigns and super PACs in the Republican presidential primary, having injected over $40 million into ads, as reported by AdImpact. However, an unexpected blackout on the airwaves during a critical phase of the primary race raises red flags and hints at turbulent times for the campaign.
READ ALSO: Former Prosecutor Lesley Wolf Under Scrutiny For Actions In Hunter Biden Investigation
Tension in the DeSantis Camp
As the primary calendar edges closer to the first caucuses and primaries, the decision to scale back advertising efforts in crucial states has potential implications for DeSantis‘ prospects. The shift in focus from Never Back Down to Fight Right suggests a repositioning of influence within the DeSantis support bloc and raises questions about the unity of his backers and the cohesion of his messaging strategy.
This unforeseen development sends ripples through Governor Ron DeSantis‘ 2024 presidential bid, igniting speculation and casting a shadow on what was previously seen as a solid and formidable campaign apparatus.
This action by Never Back Down, its ramifications, and the newfound prominence of Fight Right in the affairs of the DeSantis campaign indicate potential turmoil within the DeSantis camp that could have far-reaching consequences.
