Three advertisements of Acupuncture and Craniosacral Therapy, according to the Advertising Standards Authority, misled customers about the effectiveness of the therapies in treating long-term Covid.
Craniosacral Therapy (Photo: elemental mednh)
Three Ads for Acupuncture and Craniosacral Therapists Have Been Banned by the Advertising Standards Authority
In an article published by Evening Standard, three advertisements for acupuncture and craniosacral therapists were banned by the Advertising Standards Authority for making deceptive claims regarding their capacity to treat extended COVID-19.
The claim that craniosacral therapists treat long Covid was made in a sponsored Facebook ad and Instagram post for the craniosacral therapist Jo Llewellyn, and it was stated in an Instagram post for Peachy Acupuncture: “Long Covid at its worst is life-changing and debilitating. To encourage healing, light acupuncture, and b12 [sic] injections can help with weariness, cognitive fog, and gastrointestinal difficulties.”
Long Covid can be treated with acupuncture, according to a Facebook advertisement and the Serenity Acupuncture website in Bude.
Following information acquired by the watchdog, the Advertising Standards Authority looked into the advertisements as part of its larger investigation of lengthy Covid treatments.
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Serenity Acupuncture Acknowledged That They Had “Underestimated the Level Of Evidence That Was Required”
According to the report of Independent, they admitted that they had “underestimated the level of evidence that was required” to make efficacy claims about their treatment and extended Covid after being informed of the Advertising Standards Authority investigation, and they withdrew the commercials.
According to the Advertising Standards Authority, consumers would interpret the advertisements to suggest that craniosacral therapy was a successful treatment for long-term COVID-19. Therefore, we anticipated seeing strong scientific support for the assertions.
“We had not seen any proof proving the effectiveness of craniosacral therapy as a treatment for long-term Covid.”
According to the Advertising Standards Authority, they appreciated Jo Llewellyn Craniosacral Therapist’s desire to take down the posts, but in the absence of such proof, the Advertising Standards Authority came to the conclusion that the advertisements were deceptive and so violated the Code.
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