or $5 million, you get 1,578 horsepower—but no place for your water bottle
Bugatti Chiron Super Sport. A 273-mph, 1,578-horsepower, $5 million masterpiece. But if you want to stay hydrated behind the wheel? Good luck finding a cupholder in your Bugatti.
That’s the problem Shannon Ralston, a business mogul and philanthropist, ran into when she spilled her drink in her Bugatti. So she did what any ultra-wealthy car owner would do: She went straight to the top. Bugatti’s head of design, Frank Heyl, personally engineered her a one-off cupholder.
“Hi Shannon,” Heyl said in a video update on the bespoke Bugatti cupholder. “So on the subject of our beloved cupholder, the design and development phase is now complete.”
Bugatti owners don’t settle for cheap plastic vent clip-ons, so Heyl designed something worthy of the Chiron Super Sport, tailored for the in-door pockets. He explained, “It is a tool-less design, as I had said last time. You insert it like this, and then you basically just press it down.” Then he demonstrated how the custom insert fits into the door pocket with no screws, glue, or modifications.
Heyl confirmed it works for a variety of beverages. “It does fit a water bottle, like we said the other day. And also, it does fit one of the smaller cans—like we said.” The rubber lining prevents drinks from bouncing out: “This is quite a secure fit. If you slam the door this won’t come out. Also if you corner, there are some rubber strips in there that will basically prevent this bottle to come out.” For a car with a 2.3-second 0-60 mph time, it had better be secure!
Now that the design phase is over, assembly is underway. “We’re handing over to production now, and so your example should be with you shortly,” Heyl assured Ralston.
This whole saga proves one thing: When you spend $5 million on a Bugatti, they’ll listen to your complaints. Just maybe not the ones about pricing. Check out Heyl’s video demonstration of Ralston’s one-off Bugatti cupholder below:
