Ford loves to remind us that the F-Series is “America’s favorite truck.” By this, the automaker means that its “F-Series” of full-size trucks is the best-selling vehicle model in the U.S. And this has remained true for decades. The 2024 numbers are in and Ford moved 834,641 full-size trucks. But in the same year, General Motors sold 858,963 full-size trucks. Ford fans might claim that the win doesn’t count because some of those trucks wear Silverado badges while others are Sierras. But General Motors fans could argue Ford’s finally lost the crown.
How do you define a vehicle model?
To be blunt, it’s a bit ridiculous Ford’s entire “F-Series” lineup is considered a single vehicle “model.” It ranges from six-cylinder half-ton F-150s, to F-450 Super Duty chassis-cab vehicles that may be outfitted with small bus bodies. Even Ford’s marketing team splits them into half-ton and Super Duty vehicles. And the F-650 and F-750 vehicles are split again, into the “commercial” vehicle sales segment.

Compare that range to the third most popular vehicle “model” in the U.S: the Toyota RAV4. This is a compact crossover so popular that Toyota sold 475,193 in 2024. They were all the same size and configuration, no bus bodies here. It’s far from fair that the wildly popular RAV4 doesn’t get the number one spot because it must compete with entire full-size truck families.
So who gets the number two spot? The Chevrolet Silverado got #2, with 560,265 units moved in 2024. Again, that includes every Silverado from four-cylinder half-ton trucks up to chassis-cab work vehicles configured with a Duramax diesel engine.
How well do General Motors’ trucks sell?
The GMC Sierra is far from the most popular vehicle model. In 2024, the Ford F-Series, Chevrolet Silverado, Toyota RAV4, Honda CR-V, Ram pickup truck family, Tesla Model Y, and Toyota Camry all outsold it. But GMC still moved a respectable 298,698 full-size pickup trucks. Add in the Silverado, and General Motors sold 858,963 full-size trucks in 2024. That beats even Ford’s sales numbers.

Under the hood, Chevrolet’s Silverado and GMC’s Sierra are identical. A half-ton Sierra 1500 and a half-ton Silverado 1500 certainly have more in common than either does with a heavy-duty chassis-cab vehicle bearing the same name. But General Motors markets them as separate vehicles.
Both brands also offer midsize trucks. In 2024, GMC sold 11,530 Canyons (up from 3,107 in 2023). Meanwhile Chevrolet sold 98,013 Colorados (up from 71,082). But when it comes to midsize and compact pickup trucks, Ford is currently the king of the Detroit Three. It sold 51,591 Rangers in 2024 and an incredible 157,345 Mavericks.
Want to see how the most popular makes and models of 2024 stack up? Check out the table below:
Make / Model | 2024 U.S. Sales |
---|---|
Ford F-Series | 834,641 |
Chevrolet Silverado | 560,265 |
Toyota RAV4 | 475,193 |
Honda CR-V | 402,791 |
Ram Pickup | 373,118 |
Tesla Model Y | 313,699 |
Toyota Camry | 309,875 |
GMC Sierra | 298,698 |
Nissan Rogue | 245,723 |
Honda Civic | 242,005 |
Toyota Corolla | 232,908 |
Jeep Grand Cherokee | 216,148 |
Chevrolet Equinox | 207,732 |
Ford Explorer | 206,981 |
Hyundai Tucson | 206,126 |
Chevrolet Trax | 200,688 |
Toyota Tacoma | 192,813 |